The Magic Of Watchmaking
Dimitris Gerontopoulos, a master watchmaker, runs the official technical department of Rolex in Bulgaria.
As digital technologies take over every aspect of our lives, the appeal of analogue craftsmanship becomes ever more precious. Watches are a prime example. Even though anyone can check the time on a phone, wearing a mechanical timepiece is about far more than convenience. It is a statement that its wearer values timeless qualities such as elegance, precision and the beauty of life.
Dimitris Gerontopoulos understands this instinctively. Born and raised in Athens, he chose the path of watchmaking at a young age and dedicated himself to mastering the craft. After graduating from the Greek Watchmaking State School and working for the local representation of Rolex, he moved to Switzerland to pursue further studies in the country synonymous with horology.
On returning to Greece, he established a Watchmaking Lifelong Learning Center, focused on the training, organisation and management of technical departments, providing the right equipment for watchmaking workplaces, maintaining and repairing all types of watches, and training skilled technicians. His vision and expertise later led him to launch companies in the US, Serbia and Hungary.
Today he oversees the technical department of the official Rolex distributor in Bulgaria, bringing a rare blend of tradition, precision and passion to every timepiece under his care.

What qualities should one possess in order to be a good watchmaker?
Patience is essential, along with meticulous attention to detail. Focus, persistence, and respect for mechanical tradition are equally important. A good watchmaker must truly love the craft, embrace challenges, and understand how every tiny component interacts within a movement.
Why did BESHA SJSC, the official Rolex distributor in Bulgaria, offer you to manage their technical department?
Years of experience working with Rolex timepieces, combined with advanced training, including WOSTEP certification, provided me with both the technical expertise and leadership skills required for the role. Besha SJSC recognized my dedication to precision and quality and entrusted me with managing their after-sales service center in Sofia, ensuring that international standards are consistently met. I am also responsible for training watchmakers in new movements and techniques.
Do you remember the first Rolex that you had to fix?
I remember it vividly. The moment I opened my first Rolex Datejust 36 mm, caliber 3135, I felt the weight of responsibility. Every component demanded absolute care and respect. That experience deepened my appreciation for high-end watchmaking and reinforced the discipline the craft requires.
What is the most common repair/fix that watch owners seek help for?
Routine maintenance – cleaning, lubrication, and precise adjustment of the movement – is by far the most common service. Owners understand that consistent care preserves performance and extends the life of their watches. It also provides an opportunity to educate clients about the importance of regular, professional maintenance.
In an era dominated by fast technology, what makes watchmaking such an appealing career today – both as a financially rewarding profession and as a craft that beautifully balances tradition with innovation?
In a world driven by rapid digital technology, mechanical watches remain timeless. Watchmaking uniquely combines heritage with innovation, offering both creative fulfillment and global career opportunities. It provides financial stability while allowing you to craft something lasting and meaningful – a true piece of art in motion.
Have you ever regretted choosing this craft?
Never. Every repair teaches me something new, and every challenge strengthens my passion. Seeing a perfectly serviced timepiece is incredibly rewarding and constantly reminds me why I chose this path. Teaching the craft is equally fulfilling, as it allows me to help others build meaningful careers and create a good quality of life for themselves and their families.
As an instructor who trains the next generation of watchmakers, what is the most important thing you want to teach them?
I teach my trainees to value detail, precision, and patience above all else. Watchmaking is not simply about fixing a movement – it is an art form. Discipline, perseverance, and genuine love for the craft are what ultimately define a successful watchmaker.
